Last Updated: 4 December 2025
1. INTRODUCTION
Welcome to Setmindset ("we," "us," "our," or the "Company"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our web-based and mobile applications, and related services (collectively, the "Service"). We are committed to protecting your privacy and complying with the General Data Protection Regulation (GDPR), the UK Data Protection Act 2018, the California Consumer Privacy Act (CCPA), and other applicable data protection laws.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Service. By accessing and using Setmindset, you acknowledge that you have read, understood, and agree to be bound by all of the terms of this Privacy Policy.
2. INFORMATION WE COLLECT
2.1 Personal Information You Provide Directly
We collect personal information that you voluntarily provide to us, including:
- Email address and authentication credentials
• Full name and professional title
• Industry, expertise areas, and professional background
• Business goals and content strategy preferences
• Target audience demographics and interests
• Social media platform names and handles
• Content themes, tone preferences, and brand voice characteristics
• Subscription tier and billing information
2.2 User-Generated Content
We collect and store content you create within our Service, including social media posts, draft content, scheduling information, calendar events, and performance notes. This content is essential to providing personalized content generation and performance optimization features.
2.3 Usage and Technical Data
We automatically collect information about your interactions with our Service:
- Log data (pages visited, clicks, time spent, features used)
• Device information (type, operating system, browser type, unique device identifiers)
• IP address and geolocation data
• Timestamps of access and activity
• Performance metrics (content engagement, posting frequency, audience growth)
2.4 Third-Party Data
With your authorization, we may receive aggregated analytics and performance data from the social media platforms you connect (LinkedIn, Twitter/X, Instagram, etc.). This data is limited to publicly available metrics and information you authorize us to access through platform APIs.
2.5 Cookies and Tracking Technologies
We use session cookies and similar tracking technologies to maintain your login session, remember your preferences, and analyze how you use our Service. You can control cookies through your browser settings. Note that disabling certain cookies may limit your ability to use certain features of our Service.
3. HOW WE USE YOUR INFORMATION
We use the information we collect for the following purposes:
- Providing and maintaining our Service
• Creating personalized content strategies and AI-generated content drafts
• Training and improving our AI models to better learn your unique voice and preferences
• Analyzing performance metrics and providing optimization recommendations
• Communicating with you about your account and Service updates
• Sending newsletters, tips, and marketing communications (with your consent)
• Processing payments and managing subscriptions
• Detecting, investigating, and preventing fraud and security incidents
• Complying with legal obligations and enforcing our Terms of Service
• Conducting analytics and improving our Service
4. DATA PROCESSING AND AI
Our Service uses artificial intelligence and machine learning to analyze your personal information, expertise, and content preferences to generate personalized content recommendations and drafts. Specifically:
- Your personal information is used to create and train personalized AI models specific to your brand voice and audience
• Your corrections and feedback are used to continuously improve the AI's understanding of your preferences
• Content performance data is analyzed to optimize future recommendations
• We do not use your personal content or strategy for training general AI models; training is limited to your personal, account-specific models
5. SHARING OF INFORMATION
5.1 Service Providers
We may share your information with third-party service providers who assist us in operating our website, conducting business, or serving you, provided they agree to keep this information confidential and use it only for the purposes specified in this Privacy Policy.
5.2 Third-Party Integrations
We integrate with the following third-party services. By using our Service, you authorize us to share relevant information with these services:
- Social media platforms (LinkedIn, Twitter/X, Instagram, etc.) for content scheduling and performance analytics
• AI content generation services for creating personalized draft content
• Image generation APIs for creating visual content
• Analytics platforms for tracking engagement and performance
• Payment processors for secure transaction handling
Each third-party service has its own privacy policy. We recommend reviewing their policies before authorizing data sharing. We are not responsible for their handling of your data.
5.3 Legal Requirements
We may disclose your information when required by law or when we have a good faith belief that such disclosure is necessary to comply with legal obligations, enforce our Terms of Service, or protect the rights, property, and safety of Setmindset, our users, and the public.
5.4 No Sale of Personal Data
We do not sell, rent, or otherwise transfer your personal information to third parties for their direct marketing purposes without your explicit consent. We may share anonymized, aggregated data for analytics and business purposes.
6. DATA STORAGE AND SECURITY
Your data is stored in our MySQL database with encryption at rest. We implement industry-standard technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction, including:
- Encryption of data in transit using TLS/SSL protocols
• Encryption of sensitive data at rest
• Access controls and authentication mechanisms
• Regular security audits and vulnerability assessments
• Employee training on data protection and confidentiality
• Incident response procedures for data breaches
However, no method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
7. DATA RETENTION
We retain your personal information for as long as necessary to provide our Service and fulfill the purposes outlined in this Privacy Policy. Retention periods vary depending on the type of data and its purpose:
- Account information: retained while your account is active, plus 30 days after account deletion
• Content and posts: retained for the duration of your subscription and 90 days after cancellation
• Analytics and usage data: retained for 24 months
• Billing and transaction records: retained as required by law (typically 7 years)
• Log data: retained for 90 days unless longer retention is required by law
8. YOUR DATA PROTECTION RIGHTS
Under the GDPR, CCPA, UK Data Protection Act, and other applicable privacy laws, you have the following rights:
8.1 Right of Access
You have the right to request access to the personal information we hold about you. We will provide you with a copy in a commonly used electronic format.
8.2 Right to Rectification
You have the right to correct inaccurate or incomplete personal information.
8.3 Right to Erasure (Right to be Forgotten)
You have the right to request deletion of your personal information, subject to certain exceptions (such as when we need to retain data for legal compliance or service provision).
8.4 Right to Restrict Processing
You can request that we limit how we use your information, particularly if you contest its accuracy or object to our processing.
8.5 Right to Data Portability
You have the right to request your data in a structured, commonly used, and machine-readable format so you can transfer it to another service provider.
8.6 Right to Object
You have the right to object to certain processing of your data, including for marketing and profiling purposes.
8.7 Right to Withdraw Consent
If we rely on your consent to process your information, you have the right to withdraw that consent at any time, although this will not affect the lawfulness of processing before withdrawal.
8.8 Exercising Your Rights
To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within 30 days (or as required by applicable law). We may require you to verify your identity before processing your request.
9. MARKETING COMMUNICATIONS
We may send you promotional emails about new features, tips, case studies, and other content related to our Service. You can opt out of marketing communications at any time by clicking the "unsubscribe" link in any email or by updating your preferences in your account settings. Opting out of marketing communications will not affect transactional emails related to your account.
10. CHILDREN'S PRIVACY
Our Service is not directed to children under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information and terminate the child's account. If you believe we have collected information from a child, please contact us immediately.
11. INTERNATIONAL DATA TRANSFERS
Your personal information may be transferred to, stored in, and processed in countries other than your country of residence, which may have data protection laws different from your home country. When we transfer data internationally, we implement appropriate safeguards, including standard contractual clauses approved by relevant regulators, to protect your information.
12. COOKIES AND SIMILAR TECHNOLOGIES
We use session cookies and similar tracking technologies for the following purposes:
- Maintaining your login session and user preferences
• Analyzing usage patterns and improving our Service
• Personalizing your experience
• Detecting and preventing fraud
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may limit your ability to use certain features of our Service.
13. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, and legal requirements. We will notify you of material changes by posting the updated Privacy Policy on our website and updating the "Last Updated" date at the top of this document. We may also notify you via email if we make significant changes that affect your rights. Your continued use of our Service after such changes constitutes your acceptance of the updated Privacy Policy.
14. CONTACT US
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how we handle your personal information, please contact us at:
Company: Setmindset
Address: 124 City Road, London, EC1V 2NX, United Kingdom
Email: [[email protected]](mailto:[email protected])
Phone: +44 740 540 4780
Response Time: We aim to respond to all inquiries within 30 days
If you are not satisfied with our response or believe we are not complying with applicable data protection laws, you also have the right to lodge a complaint with your local data protection authority.
15. DATA PROTECTION COMPLIANCE
We are committed to complying with all applicable data protection regulations, including GDPR, UK Data Protection Act 2018, and CCPA. We conduct regular privacy impact assessments and maintain appropriate documentation of our processing activities. For EU and UK residents, you have the right to lodge a complaint with your national data protection authority if you believe your rights have been violated.